About Me | Joybrella | Expert E-Commerce Consulting & Website Audits

About Me

Hey, thanks for asking. I like music, movies, games, really good food, really good cocktails, craft beer, and traveling. But if you meant professionally, see below.

Before launching Joybrella (and for a while after launch), I spent over a decade as the Director of E-Commerce for two online brands.

With that much hands-on experience, I know every aspect of eCom -- from software to logistics to customer care. I've worked with Shopify, Magento, Volusion, Prestashop, WooCommerce, Odoo, Amazon (Seller Central, Advantage, & FBA), eBay, and more.

I also specialize in developing paid traffic systems. Along with landing page design and email marketing, I love formulating top-to-bottom funnels for all audience types.

Finally, I have extensive copywriting experience. This is handy for creating lead magnets, writing email drip campaigns, creating ad creatives, content marketing, writing website copy, and plenty of other ways.

For more details, check out my profile on LinkedIn and feel free to connect.

What's it like to work with me? See below to read about my core values, and then check out my FAQ.

My core values

I view my clients as real people united by common values. Below are the six values that I aspire to bring to every task I perform.

Landing page drafts

Integrity in Communication

I strive to make communication with clients clear and never make assumptions. I ask questions early on and share my thoughts to avoid big revelations and misunderstandings down the road.

Focus on Client Satisfaction

A happy client means I have provided a service that has at least met their expectation. However, I aim to exceed their expectation with the service I provide. I do this by keeping my baseline standards high and the number of clients I take on small.

Be Clear & Honest

I'll always be honest with clients, setting realistic expectations based on the position of their business. I don’t oversell or exaggerate. I listen carefully, set expectations, and then over-deliver so that they recommend me to their friends.

Adjust, Adjust, Adjust

I won't keep doing something one way simply because "it's always been done that way." People, businesses, and technologies change. I am always looking for ways to improve my service and quality.

Be Detail Oriented

E-commerce is won by details. Every step in the customer journey matters, and if one thing is off, the result will be subpar. I am data-driven, results-oriented, and treat every client’s business as if it were my own.​

Zero-Ego Policy

I am a no-ego doer. I know my craft, and I know my client knows theirs. So, I approach client conversations with the knowledge that it’s a privilege to serve them. I don't get emotionally attached to my ideas and strategies.