As simple as it is, it took me over six months of thought, research, and case studies to settle on my consultation pricing model. Crazy, right?
I went through several iterations of billing by the hour. But the more I thought about it, the more I realized I was alienating a large part of the demographic I wanted to help: beginners.
After much consideration, I decided to bill by the half-hour for consultations and charge less.
I reasoned it out like this: $59 is enough for most to afford, even those just getting into the e-com game. And it's a fair amount of time since the information we can discuss in 30 minutes will give you enough to work on and implement for weeks or even months.
At the same time, the option is always there to order another consultation if desired.
Why did I decide to cap the session time to 2-hours? Because I put a lot of time into preparing for a consultation of any length, and 2 hours is about all my brain can handle for one day. :)
I focus on the major ones with higher market share but have also worked with expansive, enterprise-level systems. But really, no matter what software you're using or what industry you're in, I can likely still help you. How so?
E-commerce theory transcends software. For example, the customer journey isn't software-dependent. Nor is your traffic system, SEO industry standards, logistics processes and carriers, and generally how people want an online shop to function.
So, no matter what you're using as your shopping cart, whether it's Shopify or Volusion or Magento, my insights can benefit your website, your sales processes, and your logistics systems, and more.
Much like my answer above, e-commerce theory transcends industry. I've worked with holistic health shops, home decor shops, simple dropship shops, and the same principles apply. I've also worked with clients outside the e-commerce industry and helped them with their marketing plans. No matter the industry, my insights can benefit you.
Timely & clear, in line with my core values.
After our consultation call and before my audit of your website, you'll complete a form that will give me some preliminary information about the software you use and how you're using it. If I'm auditing your customer journey, I'll ask quite a few questions about that as well.
After the audit, you'll receive a thorough report of my findings. These reports are usually around 10 - 15 pages, depending on the scope.
If I'm on retainer, I'll always be just a quick email, phone call, or Zoom call away.
Bottom line -- while I won’t be in your office, I try to make it feel like I’m just right down the hall.
Focus: A successful e-commerce business is made up of many moving parts. Feature-creep can set in, resulting in 20 different projects and goals, and you'll end up with 20 subpar results. I will help you focus on your strengths and the features that will enhance your business. No feature-creep and no blind experimentation, hoping something sticks.
Execute: Take the information and execute a new plan with a clear direction and goal in focus.
Grow: Grow in e-commerce knowledge, as an entrepreneur, in confidence. Last but not least, grow your business.
When I say "e-commerce system," I'm referring to anything that relates to your sales process, order fulfillment processes, and your marketing strategy.
For example, let's say you have a Shopify webstore. That's what people see when they shop with you, and how they place orders. But in addition to that, you may have inventory to deal with. You may use Shopify's integrated inventory functionality for that, or maybe a Shopify App. Or maybe you run a complex manufacturing process, so you use third-party software that handles purchasing, manufacturing, and inventory. All of this is a part of your e-commerce system.
Beyond that, if you use a digital marketing agency to buy traffic and are sending that traffic to certain pages with a particular goal (like a sale, or an e-mail list sign-up), that can rightly be called a part of your e-commerce system, too. Any marketing materials you're using, such as lead magnets, content marketing, or e-mail blasts and drip campaigns, are all meant to drive your business's e-commerce engine.